Demo: Predict customer churn using the Salesforce ingestion connector

Databricks Lakeflow Connect provides a built-in connector for ingesting data directly from the Salesforce Platform into Databricks. Data teams can easily build efficient, incremental pipelines at scale, and businesses can derive rich insights by unifying all their data and AI assets on the Data Intelligence Platform.

For example, organizations often want to use Salesforce data to predict customer churn. The following video demonstrates how a retailer can do this by ingesting their customer order data, analyzing it, and then combining it with customer interactions across other channels for a holistic customer view.